Professional Development Summit 2020
  • Home
  • Registration
  • Program
    • 2023 Session One >
      • Employer Panel
      • Juliet Turpin
      • Ross Saunders
      • Chris Keevil
      • Natalie Ripp
    • 2023 Session Two >
      • Women in Technology Panel
      • Susan Power
      • Robert Newcombe
      • Greg Kirczenow
      • Zafar Muhammad
    • 2023 Session Three >
      • Agile Panel
      • Carlo Carandang
      • Graham MacDougall
      • Jessica Reid
      • Angela Arsenault
  • Keynote - Shawn Kanungo
  • Sponsor
  • About Us
    • About Us
    • Contact Us
    • PDS Committee
  • Previous Events
    • 2019 Program >
      • Opening Address - Chris Crowell
      • Mike Lipkin - Keynote
      • 2019 Session One >
        • Precious Williams
        • 2019 Robert Newcombe
        • Martin Davis
        • Women in IT Mini-Panel
        • Dawson Mossman
      • 2019 Session Two >
        • 2019 Susan Power
        • Doug Denny
        • Karla Pooley
        • Blockchain Mini Panel
        • Thomas Ley
      • 2019 Session Three >
        • Tracy Zwicker-Forbes
        • James Slupsky
        • Kim Scaravelli
        • Nachiket Parab
        • Chris Mitchell
    • 2018 Program >
      • Jim Harris Morning Keynote Speaker
      • Jim Harris Lunch Keynote Speaker
      • 2018 Session One >
        • Jean-Claude Beaudry
        • John Robertson
        • Chris Fullerton
        • Bill Carroll
        • Ian Ghent
      • 2018 Session Two >
        • Danielle Comeau
        • Stephen Smith
        • Martha Wenc
        • Andrew Pery
        • Mini-panel - Evolution of Technology
      • 2018 Session Three >
        • Charles Villanyi Bokor
        • Melanie Gallant
        • Mini-panel PM Stories
        • Tim Dickinson
        • James Slupsky
      • 2018 Session Four >
        • Perry McLeod
        • John Buckley
        • Emad Rizkalla
        • Michelle Murray
    • 2017 Program >
      • Ted Graham Keynote Speaker
      • 2017 Executive Panel >
        • Fawn Annan - Moderator
        • Peter Burns
        • Sandra Cascadden
        • Roman Coba
        • Spiro Bokolas
        • Jeremy Wubs
      • 2017 Session One >
        • Dianne Gaudet
        • Kevin Schwenker
        • Brenda Fay
        • Matthew Leach
        • Jeremy McCurdy
      • 2017 Session Two >
        • Katalin Allen
        • Victor Zhu
        • Gary Cox
        • Robin Veinotte
        • Nathan Dennison
      • 2017 Session Three >
        • Ian MacNeil and Carrie Forbes
        • John Trites
        • Teri Fearn
        • Brian Fanning
        • Anas Aman
      • 2017 Session Four >
        • Victoria Mcintosh
        • John Robertson
        • Emily Hemlow
        • Jordan Kyriakidis
        • Patrick Rogers
    • 2016 Program >
      • 2016 Keynotes >
        • Jennifer Gillivan - Opening Keynote
        • Perry Monaco - Lunch Keynote
      • 2016 Session One >
        • Ian MacVicar
        • Natalie Doyle Oldfield
        • Victor Zhu
        • Grant Sullivan and Greg Foran
      • 2016 Session Two >
        • Livia Botyanszki Boss
        • Ron RIchard
        • Patricia Uptegrove
        • Dale Kehler and Lynn Clark
      • 2016 Session Three >
        • Catherine Vardy
        • Devin Cameron and Melissa Reid
        • Steve Caseley
        • Victoria McIntosh 2016
      • 2016 Session Four >
        • Louise Harris
        • Mike Frenette
        • Stephen Doiron
        • Tim Pratt
    • 2015 Program >
      • 2015 Session One
      • 2015 Session Two
      • 2015 Session Three
      • 2015 Session Four
    • 2014 Presentations
    • 2013 Presentations
    • 2013 Workshops
    • 2012 Presentations
    • 2012 Workshops
    • 2011 Presentations
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Kim Scaravelli
How To Create SEO-Friendly Content Like A Pro!

​Presentation Synopsis:  
  • Over 40,000 searches are performed on Google every second (Internet Live, 2019)
  • 80% of searchers ignore paid ads in search engine results (Martech, 2018)
  • Organic SEO is almost 6X better than paid search ads (New Media, 2018).
Search engine optimization is about making sure people organically find your brand when they are searching for things online. Today’s search engines are smart. They aren’t just looking for keywords. They are hunting for great content that best matches the objectives of the searcher and comes from a reliable source. If you want to show up in search engine results, you need to create high-quality content that is intentionally structured to delight both readers and search engines.
​
In this 60-minute presentation, you will learn about the key elements search engines are looking for in 2019 and how to easily incorporate those elements into your content writing.
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Speaker Biography:  Kim Scaravelli is a digital strategist, instructional content designer, and owner of Trust Communications Inc. She has 15+ years of experience helping clients grow and thrive online. Her content appears on over 300 public and corporate websites and she provides digital strategy expertise to respected brands like Sport For Life Canada, Heart & Stroke Canada, PCL Construction, and more.
 
Kim is an active member of Digital Nova Scotia. She served 2 consecutive terms on the National Advisory Committee of Women Business Enterprises Canada, and she is a 3-time nominee for the RBC Women of Influence Awards. ​

 Partner Associations Include:
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2023
  • Home
  • Registration
  • Program
    • 2023 Session One >
      • Employer Panel
      • Juliet Turpin
      • Ross Saunders
      • Chris Keevil
      • Natalie Ripp
    • 2023 Session Two >
      • Women in Technology Panel
      • Susan Power
      • Robert Newcombe
      • Greg Kirczenow
      • Zafar Muhammad
    • 2023 Session Three >
      • Agile Panel
      • Carlo Carandang
      • Graham MacDougall
      • Jessica Reid
      • Angela Arsenault
  • Keynote - Shawn Kanungo
  • Sponsor
  • About Us
    • About Us
    • Contact Us
    • PDS Committee
  • Previous Events
    • 2019 Program >
      • Opening Address - Chris Crowell
      • Mike Lipkin - Keynote
      • 2019 Session One >
        • Precious Williams
        • 2019 Robert Newcombe
        • Martin Davis
        • Women in IT Mini-Panel
        • Dawson Mossman
      • 2019 Session Two >
        • 2019 Susan Power
        • Doug Denny
        • Karla Pooley
        • Blockchain Mini Panel
        • Thomas Ley
      • 2019 Session Three >
        • Tracy Zwicker-Forbes
        • James Slupsky
        • Kim Scaravelli
        • Nachiket Parab
        • Chris Mitchell
    • 2018 Program >
      • Jim Harris Morning Keynote Speaker
      • Jim Harris Lunch Keynote Speaker
      • 2018 Session One >
        • Jean-Claude Beaudry
        • John Robertson
        • Chris Fullerton
        • Bill Carroll
        • Ian Ghent
      • 2018 Session Two >
        • Danielle Comeau
        • Stephen Smith
        • Martha Wenc
        • Andrew Pery
        • Mini-panel - Evolution of Technology
      • 2018 Session Three >
        • Charles Villanyi Bokor
        • Melanie Gallant
        • Mini-panel PM Stories
        • Tim Dickinson
        • James Slupsky
      • 2018 Session Four >
        • Perry McLeod
        • John Buckley
        • Emad Rizkalla
        • Michelle Murray
    • 2017 Program >
      • Ted Graham Keynote Speaker
      • 2017 Executive Panel >
        • Fawn Annan - Moderator
        • Peter Burns
        • Sandra Cascadden
        • Roman Coba
        • Spiro Bokolas
        • Jeremy Wubs
      • 2017 Session One >
        • Dianne Gaudet
        • Kevin Schwenker
        • Brenda Fay
        • Matthew Leach
        • Jeremy McCurdy
      • 2017 Session Two >
        • Katalin Allen
        • Victor Zhu
        • Gary Cox
        • Robin Veinotte
        • Nathan Dennison
      • 2017 Session Three >
        • Ian MacNeil and Carrie Forbes
        • John Trites
        • Teri Fearn
        • Brian Fanning
        • Anas Aman
      • 2017 Session Four >
        • Victoria Mcintosh
        • John Robertson
        • Emily Hemlow
        • Jordan Kyriakidis
        • Patrick Rogers
    • 2016 Program >
      • 2016 Keynotes >
        • Jennifer Gillivan - Opening Keynote
        • Perry Monaco - Lunch Keynote
      • 2016 Session One >
        • Ian MacVicar
        • Natalie Doyle Oldfield
        • Victor Zhu
        • Grant Sullivan and Greg Foran
      • 2016 Session Two >
        • Livia Botyanszki Boss
        • Ron RIchard
        • Patricia Uptegrove
        • Dale Kehler and Lynn Clark
      • 2016 Session Three >
        • Catherine Vardy
        • Devin Cameron and Melissa Reid
        • Steve Caseley
        • Victoria McIntosh 2016
      • 2016 Session Four >
        • Louise Harris
        • Mike Frenette
        • Stephen Doiron
        • Tim Pratt
    • 2015 Program >
      • 2015 Session One
      • 2015 Session Two
      • 2015 Session Three
      • 2015 Session Four
    • 2014 Presentations
    • 2013 Presentations
    • 2013 Workshops
    • 2012 Presentations
    • 2012 Workshops
    • 2011 Presentations