Kim Scaravelli
How To Create SEO-Friendly Content Like A Pro!

​Presentation Synopsis:  

• Over 40,000 searches are performed on Google every second (Internet Live, 2019)
• 80% of searchers ignore paid ads in search engine results (Martech, 2018)
• Organic SEO is almost 6X better than paid search ads (New Media, 2018).

Search engine optimization is about making sure people organically find your brand when they are searching for things online. Today’s search engines are smart. They aren’t just looking for keywords. They are hunting for great content that best matches the objectives of the searcher and comes from a reliable source. If you want to show up in search engine results, you need to create high-quality content that is intentionally structured to delight both readers and search engines.
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In this 60-minute presentation, you will learn about the key elements search engines are looking for in 2019 and how to easily incorporate those elements into your content writing.

Speaker Biography:  Kim Scaravelli is a digital strategist, instructional content designer, and owner of Trust Communications Inc. She has 15+ years of experience helping clients grow and thrive online. Her content appears on over 300 public and corporate websites and she provides digital strategy expertise to respected brands like Sport For Life Canada, Heart & Stroke Canada, PCL Construction, and more.
 
Kim is an active member of Digital Nova Scotia. She served 2 consecutive terms on the National Advisory Committee of Women Business Enterprises Canada, and she is a 3-time nominee for the RBC Women of Influence Awards. ​

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