Victoria McIntosh - Everyone is On Social Media: You, Your Team, and Your Customers
In the current online communications climate it has become easy for us to speak our minds and share our thoughts, but much more difficult to control who hears them. What is said now lasts longer and travels farther than ever before, and the “delete” button can do little to undo damage. What would you do, if your employee takes to Facebook and rants about their workday, only to have an offhand comment be shared with customers and clients? When online actions have very real ramifications to public perceptions of our business, how do you protect your brand, without curbing future conversation? How do you find balance? How does your business reduce risk of being a social media casualty, while respecting your staff’s right to privacy, autonomous living, and freedom of speech? When is your business responsible for employee conduct, and when do you need to accept vulnerability? Information and privacy professional Victoria McIntosh counsels on the currently clashing climate of personalism vs professionalism; why your business should be active to reduce risks, and how to remain steadfast in the face of potential problems.
BIO:
Victoria McIntosh is an Information and Privacy professional here in Halifax. She received an honours BA in History from Mount Allison University, an MLIS degree from the University of Western Ontario, and is certified by the International Association of Privacy Professionals as an Information Privacy Technologist. Presently, Victoria is operating as a freelance consultant under her business name: Information in Bloom Management Services.
BIO:
Victoria McIntosh is an Information and Privacy professional here in Halifax. She received an honours BA in History from Mount Allison University, an MLIS degree from the University of Western Ontario, and is certified by the International Association of Privacy Professionals as an Information Privacy Technologist. Presently, Victoria is operating as a freelance consultant under her business name: Information in Bloom Management Services.
